I’m Katy — a Nashville-based creative strategist, marketer, and professional dot-connector.

I’ve spent my career working across music, entertainment, live events, content, and brand strategy, which basically means I’m very comfortable taking a lot of moving pieces and turning them into something that actually makes sense.

I’m especially drawn to the part of the process where the idea is still a little fuzzy. The “we know what we want this to feel like, but we don’t quite know how to get there” part. That’s usually where I’m most useful.

My background is equal parts big-picture strategy and hands-on creative. Depending on the day, that might look like building a content plan, shaping a campaign, art directing a shoot, designing something in Photoshop, refining a brand voice, or helping someone figure out what the hell they should be doing next.

Before working independently, I spent several years in the music and live entertainment worlds, including roles at Universal Music Group and Peachtree Entertainment. I hold a master’s degree in Advertising and Public Relations from the University of Georgia and was named to MusicRow’s Next Big Thing Class of 2025.

Outside of work, I’m usually cooking something unnecessarily elaborate, rearranging a room in my house, taking photos, or six episodes deep into a true crime podcast.

I like good ideas, good instincts, thoughtful details, and people who care about making things well.